A historic shift towards electrifying transportation is underway: local utilities are powering up electric vehicle (EV) charging stations across the North American continent, combined with cities rolling out electric transportation systems. Yet, the efforts to expand the public charging infrastructure is getting snagged on technological and regulatory issues. To progress towards electrification, the public EV charging infrastructure needs reorganization; starting with a data-driven and customer-focused approach to public charging.
Utilities have a central role in enabling public and workplace charging, through policy-induced subsidies and tariffs. Utilities are also the second-most trusted source of information on EVs, after Consumer Reports – car dealers are last. To succeed, electric utilities need to work with site owners (for public charging) and automakers (for education) – two types of stakeholders with which utilities do not have relevant business relationships.