EV Charging Enables Stronger Customer Engagement
With EV charging, utilities can reset customer engagement – especially as owning and driving a car has much more emotional appeal than other uses of electricity like, say, hot water to clean dishes.
EV Charging: an Enabler for Utility Customer Engagement
Electric utilities are trying really hard to get their customers to be more engaged. They rightfully see customer engagement as the key to entice customers to participate in energy efficiency and demand management (or response) programs. The problem is that customers generally have no idea how much electricity they use for lighting, entertaining, cooling, heating, cooking, showering, cleaning dishes…